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ABOUT CASEY + BOLD TYPE MARKETING
Bold Type Marketing was Founded in 2021 by pleasure products industry veteran, Casey Murphy. Casey brings an "anything is possible" mindset to every project, thinking outside of traditional marketing to create unique and memorable digital experiences that resonate with passion and style.
One primary thing that sets Casey's work apart is the ability to identify the unique personality of any brand or business, regardless of niche, and execute the voice, tone, and aesthetic in a seamless, authentic, and organic way. Casey possesses a gift when it comes to transforming your brand vision into reality through the written word, and eye-catching visual design. Eloquently capturing exactly what you want to say - especially when you can't quite articulate it on paper - is what we do best, and that brings deep fulfillment to our work.
Our boutique creative marketing agency understands that marketing isn't just about promoting products or services. It's about crafting experiences that engage and inspire people - whether that is through remarkable copywriting, striking visuals, or a compassionate approach to B2B communications. People first, product second.
With a keen eye for design and a deep understanding of industry trends and consumer behavior, Casey has built a reputation for delivering exceptional marketing strategies that are focused on building positive relationships with the adult industry community and consumer audiences alike.
To stand out in today's oversaturated and highly competitive adult market, our innovative mindset and unwavering commitment to creativity dials in on consumer pain points to nurture and engage audiences through ethical, educational, and empathic communication.
We are consumers at heart first; marketers second. Whether it's developing a brand voice with purpose, curating a stellar social media feed, or creating innovative visual branding, Bold Type Marketing is dedicated to delivering excellence in all aspects of our work. We are passionate about helping our clients in the sexual health and wellness space succeed, and we naturally go above and beyond to make that happen.
Bold Type Marketing is a bespoke, and one-of-a-kind marketing agency that possesses unmatched versatility and expertise in the pleasure products industry. Interested in working together? Contact hello@thecaseymurphy.com anytime.
SERVICES OFFERED
By leveraging your distinct story and core values, our boutique marketing + PR studio specializes in developing vibrant communication and digital marketing strategies for brands and entrepreneurs that exist under the diverse umbrella of the sexual wellness industry. We possess nearly 20 years of experience working behind-the-scenes in pleasure product manufacturing, distribution, and e-commerce, as well as media publishing, and D2C sales.
Our unique and rare level of industry expertise includes, but is not limited to:
- Mentorship: expert guidance and brand direction for pleasure products industry newcomers and veterans seeking creative strategies for organic growth.
- E-commerce: specializing in adult novelty e-commerce and drop shipping,. From choosing the right distributor to optimizing your target customer's online experience, we understand how to elevate e-commerce brands in an oversaturated market.
- Public relations: press release writing + distribution, B2B communications, pitch writing, earned media strategy, and crisis management.
- Content marketing: social media content creation, strategy, mentorship, and auditing. Blogs, email campaigns, ghostwriting, product descriptions, slogan design, and web copy.
- Branding: brand identity, visual design, market research, messaging, and positioning.
For recent work examples, including visual branding, content creation, and product photography, click here.
PRESS / AS SEEN ON
Poosh - August 2023
Poosh - July 2023
YNOT - April 2023
Glamour Magazine - March 2023
Slate Magazine - December 2022
EAN Magazine - August 2022
XBIZ Premiere - June 2022
Voyage Denver - September 2019
WIA - December 2017
THE B2B BULLETIN
Click below to visit the B2B Bulletin sign-up page! I'll deliver transparent industry hot takes, trend alerts, and creative ideas curated to inspire niche marketers and entrepreneurs.