{"product_id":"clearly-magnetic-positioning","title":"Clearly Magnetic: Product Positioning","description":"\u003cp class=\"p1\"\u003eEverything you put in front of your audience is either recognized or ignored. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMost sexual wellness brands can’t tell the difference. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOn social media, it shows up fast. Some posts get saved, shared, and clicked. Most get scrolled past without a second thought.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat same pattern shows up everywhere. Whether it’s a product, post, email, or class, it either connects or it doesn’t.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt comes down to how quickly someone recognizes it’s for them.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eQuick test. Which feels more personal?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s2\"\u003e“\u003c\/span\u003e\u003cspan class=\"s1\"\u003eCouples Toys” versus \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e“Intimacy Reboot: Connection builders for non-penetrative closeness”?\u003c\/span\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether it’s something you sell or something you teach, the latter doesn’t just describe. It pulls. It sparks curiosity and moves people forward. That’s how brands get picked.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe problem is that most pleasure-centric brands organize what they offer by what it is, not \u003cem\u003ehow people connect\u003c\/em\u003e with it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn an industry competing with big-box retail and a flood of AI content, personalization isn’t optional. It’s what turns a sale into a customer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor pleasure product brands, it’s your lifeline!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe part most people miss:\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSmall businesses have the advantage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cstrong\u003eYou're not boxed in. You can move faster, and command your brand with honest relatability, while other brands default to generic. \u003c\/strong\u003e\u003cstrong\u003eDon't waste that.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eThe other part most people miss: Everything you sell, offer, or teach must be positioned like it was created just for your customer. Singular.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cmeta charset=\"utf-8\"\u003e\"We sell products for everyone.\" Lmao. No. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eIf you try to speak to everyone, you connect with no one.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eThis matters even more in the business of pleasure, where what we offer is deeply personal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eBut let’s forget about what you sell for a sec. Focus on where your work meets your customer: products, content, advertising, everywhere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e* Product positioning: what it is for and who it’s for\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Merchandising \/ how you present offerings: how things are grouped and labeled\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Product naming \u0026amp; collections: the words you use to frame it\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Email marketing: subject lines, angles, segmentation\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Website navigation \u0026amp; product pages: how people find and understand things\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Content strategy: topics, hooks, series\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Education \/ curriculum: how you structure what you teach\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Offers \u0026amp; bundles: what you package together\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Pricing \u0026amp; value framing: what problem it solves at that price\u003c\/em\u003e\u003cbr\u003e\u003cem\u003e* Sales conversations: how you talk about it in real time\u003c\/em\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eAcross all those touchpoints, many brands lose people when what they offer is clear to THEM, but not to their customer. Good luck selling product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eOver the last 20 years, I’ve watched way too many brilliant sexual wellness brands get lost in generic positioning.\u003c\/span\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eI created this as a library of ready-to-use product positioning collections you can apply immediately to what you already sell, teach, or share. Use them as-is, adapt them, or pull inspiration here and there.\u003c\/span\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eWhat’s included: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e100+ hyper-personalized product positioning collections \u003c\/span\u003eacross five core categories: Usual Suspects, Intention-Based, Gifts by Vibe, Kink \u0026amp; BDSM, and Bundle Builder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThree holiday bonuses:\u003c\/span\u003e Holiday Gift Guide and Spicy Holiday Wordplay\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\" style=\"color: rgb(0, 0, 0);\"\u003eWhat this means: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003eHours of research, brainstorming, and second-guessing: done. You have personalized, thoughtful names ready to use today.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003eEffortlessly turn what you already sell into something customers can instantly recognize, connect with, and choose\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003eInstantly reframe your products, content, or education into clear, compelling positioning\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\" style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003eDifferentiate yourself in the sexual wellness sea of generic, copycat shit\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cem\u003eClearly Magnetic: Product Positioning\u003c\/em\u003e will turn the passive scroll to the end of the search. \u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan class=\"s1\"\u003eOnce you see these, you can’t unsee them. Neither will your customers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003e****\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDelivery: \u003c\/strong\u003eInstant PDF download. Download button will appear on the order confirmation page immediately after purchase. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFor internal use only. One license, one business. Not for resale or redistribution. Copyright 2026, 2027 Casey Murphy\u003c\/span\u003e\u003c\/p\u003e","brand":"Bold Type Marketing","offers":[{"title":"Default Title","offer_id":60860281487730,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/7035\/3266\/files\/8_dbf5ccb9-3e97-4158-b3bf-13a6d8c4952b.png?v=1777493766","url":"https:\/\/thecaseymurphy.com\/products\/clearly-magnetic-positioning","provider":"Casey Murphy","version":"1.0","type":"link"}