Casey Murphy

Frequently Asked Questions

What services do you offer?

Marketing and brand consultant Casey Murphy (aka Bold Type Marketing) offers a wide range of marketing consulting services for the sexual wellness industry, including public relations, visual brand strategy consulting, social media management, email marketing, content creation, graphic design, and illustration, product road mapping, and more.

We aggressively stay up-to-date (daily) with the latest trends and techniques in digital marketing, so we can provide our clients with modern and impactful strategies. We believe that every business is unique, so we work closely with our clients to understand their specific goals and objectives and custom-tailor our services to create bespoke campaigns that align with your current trajectory and your long-term goals.

What sets you apart from other adult industry marketing consultants?

First and foremost, our versatility. Our experience, and services, are not limited to PR, social media marketing, or visual branding. Our industry experience lends itself to a range of services whether you are a well-established sex toy manufacturer, a solo entrepreneur (sex educator, sex toy reviewer, etc.), or a growing, indie product manufacturer. While we have worked with many prominent brands and businesses in the pleasure products space, our passion lies in helping small brands leverage their unique stories and voices to resonate with wider audiences. This is the sexual health industry's first and only woman-owned one-stop-shop for full-stack digital marketing services.

Do you only work with clients in the sexual health and pleasure products industry?

Nope. While the majority of our marketing consulting services falls in the sexual health and wellness industry, we have also worked with many mainstream clients including legacy recording artists, real estate agents, clothing boutiques, and more.

How do you measure the success of a campaign?

We use a variety of metrics and analytics to measure the success of our marketing campaigns, including website traffic, social media engagement, conversion rates, and more. We also work closely with our clients to track progress throughout the campaign. This comes down to setting quantifiable, realistic, and measurable goals at the beginning of your project.

What are your rates?

Our pricing varies depending on the specific services being provided, the scope of the project, and the timeline for completion. However, we work closely with our clients to ensure that our pricing is transparent and competitive, and we always provide detailed quotes before beginning any work.