Social Media Tips for Sexual Wellness Brands in 2025

This is going to be a quick blog packed with social media tips for the sexual wellness industry. All of which are based on common pain points that my clients experience. 

1. Know Exactly Who You’re Talking To Before You Post

Rule #1: Know your target customer inside and out. One of the fastest ways to tank your social media efforts is by treating your feed like a nonstop product catalog. Instead, position your account as an educational, valuable resource that solves problems or answers questions for your audience. The more they feel understood, the more they’ll stick around, and eventually buy.

2. Which Social Platforms Should Sexual Wellness Brands Focus On?

You don’t need to be on every social media platform. How do you determine which one/s to be on? Know where your target customer spends the most time. This answer is not the same for every business. It is okay to put 100% into 1-2 platforms than 30% into 3-5 platforms. Facebook groups, Pinterest, and Subreddits are often left out of the conversation. 

3. What Matters More: Hashtags or Content Value?

In 2025, Instagram CEO Adam Mosseri stated that hashtags are not effective for account reach. They only group your content together so that Instagram knows who to show your content to, which isn’t much to begin with. Toss hashtags out the window and focus on researching content topics and product trends that your audience is already searching for, talking about, and sharing. Build posts around those conversations for more traction than any hashtag strategy ever could.

Use resources like Answer The Public, Google Trends, TikTok Creative Center or Reddit's search tool to see what people are buzzing about. Then create content that adds value or a unique perspective to those discussions.

Answer The Public offers 3 free searches a day. You can search Google, TikTok, Instagram, Bing, and other search engines. According to Answer The Public, here are the results for "sexual wellness" in July 2025. 

I love the "Alphabetical" results view. 

Click here to view sexual wellness search data on Answer The Public.

4. Can Education Go Beyond Your Products?

Social media users are burned out on constant sales pitches, and Instagram in particular is starting to feel like one giant ad reel. If you want to stand out, lead with value. One brand that nails this is bcondoms. Their feed mixes education, culture, and community in a way that keeps people coming back, not clicking away.

5. Why Am I Not Seeing Sales From Social Media Marketing?

Social media isn’t sales. It is marketing. They are two different things. A social media manager is not responsible for converting web traffic into sales, by the way.

Think of social media as the ad a car dealership runs on TV or radio. It’s there to get attention and bring potential buyers onto the lot. Once they’re there, it’s the salesperson’s job to close the deal. Your website plays that salesperson role.

A great car salesperson knows their inventory, listens to the buyer, answers questions before they’re asked, and makes the purchase feel easy. Your website should do the same. If it’s clunky, confusing, or doesn’t make the buyer feel confident, it’s the equivalent of a salesperson who never looks up from their phone, and your visitors will walk right back out.

6. Should You Invest in Ads or Micro-Influencers First?

Invest in micro-influencer partnerships before you even think about dumping money into Facebook or Instagram ads. If you can even get a Meta ad approved, they are their own beast. In the pleasure industry, they come with high rejection rates, unpredictable approvals, and the constant risk of having your ad account shut down overnight. Micro-influencers on the other hand already have trust and credibility with their audiences, and they can create authentic content that lives longer than a paid ad campaign. You’ll get more reach, more relevance, and less frustration. 

7. How Much Daily Engagement Does It Take to Grow?

Spending 10 minutes a day engaging with other accounts is a solid baseline, but in 2025 it isn't just about showing up and going through the motions. It's about how you show up. Focus on thoughtful comments, sincere replies, and joining conversations where your buyers actually spend time. Skip the mindless likes. Engagement alone won’t move the needle without strong content to back it up, but it will keep your account active, visible, and in front of the right eyes.

If you want that engagement to translate into leads, have a plan for what happens after someone interacts with you. That might mean inviting them to join your email list with a freebie, pointing them to a specific blog post, or sending a personalized direct message when it’s appropriate. 

8. Have a Backup Plan If Social Media Disappears Overnight?

I created this in 2018, and it might be more relevant now...

If social media disappeared overnight, what is your backup plan? How will you reach your followers? Plan your digital marketing strategy around the assumption that social media could vanish tomorrow. In our industry, we’ve seen accounts banned without warning — sometimes for nothing more than existing. The safety net you build now is the only thing that will matter if the lights go out.