Built for brands like yours.

Pleasure Brand Lab is the industry's only ecosystem of modular marketing tools, templates, and resources created for emerging product brands & indie retailers in the sexual wellness space.

I'm Casey Murphy: a copywriter first & foremost, Certified Sex Educator, old-school marketer, and 20-year veteran of the adult novelty industry.

I've done it all from B2B to D2C—the brains behind the slogans, mastered e-com & drop shipping, facilitated wholesale, distribution, and manufacturing partnerships, battled the algorithm for countless clients, created new revenue streams out of thin air, nurtured new business owners, diffused customer service emergencies & PR nightmares, conducted endless market research, and learned graphic design when company budgets said we couldn't hire anyone. The banner designs on this page? I made them. The visual brand language throughout the site? Me again. The words? Wrote those too. 

In 2016, more and more of my accounts (they were retailers! I was working for a distributor) were signing up for Shopify, but struggling to set it up, customize it, or actually make it sell. So I figured it out, step by step, and started helping them get it done. Now we're here.

(If you feel so inclined, you can read more about my industry journey here.)

My Mission:

  • Accelerate indie business growth without the gatekeeping
  • Deliver self-serve, low-cost marketing tools that act like a mentorship
  • Provide actionable solutions rooted in actual purchasing behavior
  • Combine high-value sex ed with modern visual design
  • Demystify industry nuances that aren’t often acknowledged
  • Help business owners sell from a place of service
  • Ensure customers feel seen, not sold to
  • Convince you to dump the fucking algorithm

Results:

  • Elevate your branding in a pinch 
  • Resonate with customers/buyers 
  • Increase sales revenue
  • Save time, money & sanity
  • Fast-track the industry learning curve

I didn’t wait for permission to create what this industry was missing: 

 


Most people wait for demand. I build what’s missing.

Derived from my real, market-tested work, every plug-and-play marketing toolkit you see here distills two decades of potent, proven strategies from inside the business of pleasure: marketing, manufacturing, distribution, brand building, and selling across DTC and retail.

These original marketing tools are designed do the heavy lifting for you, visually & verbally. The modular design means that they can interact with & support each other, but also work independently, so you can stack the tools that best suit your goals.

 

These are the solutions I built side-by-side with small brands trying to survive and scale. Before that, they started as frantic texts, late-night emails, and “what do I even say to this buyer?” moments. Now they’re packaged into simplified tools designed to work for your exact business model, at this exact moment in time. *Glances accusingly at the algorithm*

Retailers, here's what you can expect:

  • Launch done-for-you promos you can launch in minutes
  • Blend emotional branding that blends sex education, smart copy, and scroll-stopping design
  • Seasonal sales boosters that work in your store and on your socials
  • Post content that feels inspired, not tired (no more “charge your vibrator” reminders)
  • Drive discovery with plug-and-play merchandising ideas that use what you already have
  • Showcase new products without needing to stock more inventory
  • Generate foot traffic with low-to-no-budget promos that don’t kill your margins
  • Turn your local network into loyal customers with low-lift offline strategies
  • Make your brand memorable with small, thoughtful touchpoints that feel like gifts

Product makers, here's what you can expect:

  • Finally know exactly what to say, send, and show to get a buyer’s attention
  • Understand what buyers expect, from specialty boutiques to seasoned product distributors
  • Position your products as a full-package solution, not just another SKU
  • Land wholesale accounts that align with your values (and actually reorder)
  • Build a pitch deck that boosts credibility and sells your product without over-explaining 
  • Turn product talking points into "did you know?..." stories sales staff love to share
  • Use conversion-driven copy that makes your product easy to understand, recommend, and sell
  • Raise your product’s perceived value with purposeful language and polished design
  • Make your offerings pop on a shelf full of inferior options

 

Who this is for:

  • Scrappy bootstrappers DIY'ing their way to shelf space
  • Overthinkers caught in the endless loop of analysis paralysis 
  • Perfectionists who need thoughtful content, but are too pressed for time
  • Emerging product makers without a distributor (yet)
  • Realists who feel that trade shows are more risk than reward
  • Procrastinators who are tired of pulling it off in a hurry. Again.
  • The one-person marketing team building a brand after hours

I see you. I am you.

 

What you're actually getting:

  1. A private mentorship packaged as plug-and-play marketing support
  2. Done-for-you downloads & templates that do the heavy lifting, visually & verbally
  3. Marketing methods designed for big impact on a small budget with a skeleton crew
  4. Proof that you can stop investing in social media platforms that never give back

No badge. No barriers. No bullshit. 

Just expert-derived tools that work at every stage of business.

New digital product drops every Wednesday. Workshops land in January.

Made for brands doing it all alone. Until now.