About Pleasure Brand Lab

You'd be surprised how many brands find success in mainstream markets, only to enter the sexual wellness industry and feel like they've entered the Twilight Zone. Looking at you, emerging product manufacturers.

(Retailers and educators, I've got stuff for you, too.)

Sexual wellness & intimate health products may be novel in mainstream markets, but that isn't guaranteed around here. Buyers speak a different language. Products don't sell themselves. Retailers won't reply. You hardly broke even after the $6k trade show investment. The initial order excitement is gone because accounts aren't re-ordering.

Will. Retail. Customers. Buy it? That's usually the only factor that matters to buyers, and they can give you the answer in under 60 seconds. 

The thing is, there isn't a single place to learn the nuances of doing business in the sexual wellness industry. You can attend B2B shows, sit through keynote presentations, stay current with trade publications, and spend years figuring things out through trial and error. Even then, learning about relationship dynamics, buyer etiquette, business practices, and petty political drama comes down to who you know, and how well you know them.

Hi. I'm Casey, and I'd love to get to know you.

I'm a Certified Sex Educator, marketer, writer, and industry veteran. I've spent more than 20 years working across the sexual wellness business, learning what makes products sell, what makes buyers pay attention, and what turns a curious customer into a brand loyalist. I've also owned and operated my own sexual wellness e-commerce business since 2016, including an expert-curated sex toy subscription box.

My professional career started at Universal Music in 2004, where I learned what grassroots marketing was by working on debut records from Kanye West and The Killers, alongside established acts like Blink-182 and Nine Inch Nails. This was before digital marketing (and before I was legally allowed to drink alcohol). 

Pleasure Brand Lab makes 20+ years of grassroots & digital marketing, sales, and creative direction experience accessible to independent sexual wellness product brands. The goal is to give smaller brands the insight and creative strategies to compete more effectively, make better use of what they've already built, and discover new ways to generate revenue.

Everything here is derived from recurring situations that challenge product brands in the intimate wellness arena. 

Sign up for a live workshop, check out digital sales & marketing resources, or work with me directly. No membership, trade show badge, or industry connections required.