What Social Media Platform Should You Be On?

Here's the thing no one tells you about social media if you're a business owner:

You don't have to run yourself ragged because you think you need a presence on Instagram, TikTok or Threads. 

What social media platform do brands need to be on in 2026?

This answer is the same no matter the year, brand, industry, or platform. 

Your business should be everywhere your customers are.

It is mind boggling how infrequently this is mentioned. It's 2026. We are not burning ourselves out on social media just for social media's sake!

Sure, keep a presence, but don't go all-in on Instagram when your customers hang out on Reddit.

Audience proximity > Platform choice.

If you don't know what social media platform your customers are on, you've got some backtracking to do.

Platforms change. 

Your audience doesn't. 

Go find them.