Fuck Algorithms. This Is Why Consumers Buy.

Screenshot reads: "This is such a clever concept! For so many of us building new passion projects in this space, the grind is real. We invest countless late nights, endless deep dives, wearing just about all the hats at once, and still running into roadblocks we couldn’t have necessarily foreseen or prepared for.

Walking into an industry full of established legacy brands can feel intimidating at times, especially when you’re building without big investors and making every cent count. Tools like this genuinely lighten the load. They give small teams a little breathing room in the early stages, which is honestly priceless. Such an incredibly valuable resource, kudos to you for creating it!"

You. You are who this is for. You are why I do this. To be seen and heard (both of us) - what a wonderful thing.

I was compelled to write this blog because that feedback lit my brain on fire, so I ran with it. (This is something I'm actively working on - doing the [whatever creative thing] in the moment when that inspiration is potent and fresh. Otherwise I'll never do it.)

Here's my response to the comment:

Yes yes yes to all of this. So relatable! It's funny (not really) because launching the product (grow the followers on platforms that restrict our content, learn ALL OF THE apps/programs/workflows just to cross one tiny thing off of the exhausting to-do list, etc. ) isn't even the hard part. That's the technical stuff.

Everything that happens after launching is the *real* grind.

Sustaining momentum once you finally get some traction with customers.

The nuances of the industry - that Intimidation is valid.

Learning how to get a buyer on the phone - and if you can, understanding what matters to them. 

Being rejected 50 times before you get one "yes".

Learning who your audience is and how to craft messaging for a topic that bears a lot of shame for people.

Understanding and outperforming your competitors. 

For creatives, having no shortage of ideas, but having limited hands/brains/hours in the day to execute said ideas.

Trying X, Y and Z when plan A, B, and C didn't hit the mark.  

Working with a small ad budget, or no money at all. But hey, you're in luck, because the majority of us can't get approved for Meta or Google ads!

Not sure if you've experienced imposter syndrome throughout this process but fuck. Entrepreneurship is the shadow work/immersion therapy that nobody asked for.

The state of the economy.

All of it.

I know exactly where you're at. I feel your words deeply, and I'm so happy that you find value in this project. I hope that many others like you will, too.

As uncomfortable and strenuous as it can be, you can find some security knowing that you are in an advantageous position, for a few reasons. 

1. Health, wealth and relationships are often referenced as the top three foundational factors that drive consumer purchasing decisions. I'll bet that you're familiar with this, Based on your business, (I saw your comment on a different post a few weeks ago). The same is true for the top YouTube content that people searched for in 2025 (health, wealth, happiness, relationships, travel & tech). Lust Between Us is at the intersection of health, relationships and happiness. I'm excited to watch you grow. 

2: "How do we spice up our relationship/marriage/sex life?"will never not be a recurring question for couples until the end of time. I know if because I've seen that exact content go viral, be requested, published over and over again a million different ways. I'm sure that might have had something to do with why you created your card game! 🤓 Your product offers a solution for this pain point. Many brands (even the ones with deep pockets) can't tell you what problem their product solves. (Though a large number of penis owners who sell products for vulvas would beg to differ.)

3: Paying for therapy? In this economy? I don't think so. Some consumers may resort to inexpensive, low-risk investments. It is a ripe ass moment in time to for your product. Tap into emotional resonance in your messaging. If you like data, check these out:

Mood Markets: Tapping Into Emotion-Driven Demand

Why Chinese youth engage in 'emotional consumption' 

And just in case someone, somewhere needs to hear this: You don't need a million customers. Find your core people and nurture them.