Pleasure Brand Lab Has Entered the Chat
First, let me explain the cover image to this blog. Canva went down right as I was going to download the actual blog image that I plan to use for this post. This was the only one saved on my computer so I'm using it as a placeholder. But honestly? it's kind of how I feel about this project. š
Over the last several month's I've been working (dragging my feet) on a website migration (GoDaddy --> Shopify), and pouring every ounce of my brain and heart into this brand new, sweet child o' mine: Pleasure Brand Lab.Ā
This project is many years in the making, and I can't explain it all in one sitting. However, I'd like to record aĀ podcast about it soon.
All I know is that I feel the most expansive when I am creating for this project. That feeling affirms that this is exactly where I need to be, and that supersedes my resistance and urge to delay, the same kind Iāve given into for the past three years.Ā
Once I committed to it real and push through the hard parts, everything clicked: Pleasure Brand Lab is the container that I didn't realize was missing. It brings all of the moving parts together: community-driven workshops, clean, professional design, and a growth incubator for indie brands. The path is finally clear. Can't explain how grateful I am to feel creative and inspired again.Ā
Customizable, DIY-friendly marketing resources like this do not exist in the adult novelty industry: publicly accessible, market-tested, no gatekeeping and packaged for the small business community. Typically, business marketing support & assets are available for business owners who:Ā Ā
- Invest in a training course or online academy
- Have an account with a product distributor
- Work with a marketing consultancy
- Attend or exhibit at a trade show
- Buy direct from a manufacturer
Iām not a product distributor or manufacturer providing retailers marketing assets for anyone to sell MY products. My products are for the retailersĀ
One of the primary reasons I hesitated for so long is because being the first to market in is a double-edged sword.Ā For those who may be resonating with where I'm going with this, I'll just say this: Give them something to chase, but don't let them catch up.")
This is how I explained it to my industry peers:
"I fucking hate selling myself but here goes.
I've been reeaaeally quiet for the last 16 months (it was an existential crisis) but I'm BACK & really proud & excited to share this big ass project (no drumroll, please).
I love (and I cannot state this enough) good people who bust their asses to make & sell products. Indie retailers? You. Home party consultants? You. Emerging product brands? You. Retail associates with an entrepreneurial spirit? You.
Ā It's always been true, but moreso after my "gap year" (midlife meltdown).
The scrappy bootstrappers. The entrepreneur / small team doing it all. The ones with analysis paralysis. The ones who excel at winging it. The ones who are burned the fuck out but keep going because you love it. The ones skipping lunch...and dinner...to work, again. I see you. I am you.
Fuck, okay, sorry! Getting to it!
ā”ļø Please welcome ļøPleasure Brand Lab to the world! ā”ļø
*What it is*: Modern plug-and-play digital marketing tools made accessible for indie product-based businesses in the sexual wellness industry.
The inaugural lineup includes:
Ā
Editable Product Gift Guide Template - For indie product makers, home party consultants & adult novelty retailers
Editable 31-Day Advent Calendar Kit - 1 Spicy + 1 Kinky edition with 31 days of couples activities, 31 pre-made Instagram feed posts, and captions for all of December
Naughty Wishlist Kit: Editable, customizable template & printables for retailer GWPs & holiday incentives
Product Pairing Toolkit for retailers & home party owners
I built these from scratch to give small business owners access to the experience I've gathered over two decades: e-com, manufacturing, B2B/wholesale sales, retail, social media, copywriting. business development, customer service, market research (so much fucking research), design, - all of it.I love you. I love your customers.
This is the most efficient & potent way to help support as many small brands as possible, and ultimately, take care of the end user.
These arenāt assets from a product distributor, a manufacturer, trade show, or any org with their own best interests in mind. These assets can be quickly branded by you with a free Canva account, or-print & go if you have no time to edit. Perfect as holiday incentives & GWPs.
I also offer custom product catalogs for small brands. Click here to check out a sample catalog & pricing. Even if you don't need the catalog service, check it out. I promise it will make you laugh or give you product merchandising inspo.
If there is a digital marketing service that you need but DON'T see, please reach out.
Sales reps - if your indie retailers would benefit from these digital products or services (and I know they will), please share this with them.
Thank you & goodnight!"
That's it. That's the announcement.
The Pleasure Brand Lab is what happens when I allow my brain to go off the fucking rails. No affiliations to other companies or businesses. Just me, my computer, and my big ol' mouth. Dig around, stay a while. Drop me a line and tell me what you'd like to learn. š¤
ClickĀ here to read the press release via AVN Magazine.