Clearly Magnetic: Product Positioning

Everything you put in front of your audience is either recognized or ignored. 

Most sexual wellness brands can’t tell the difference. 

On social media, it shows up fast. Some posts get saved, shared, and clicked. Most get scrolled past without a second thought.

That same pattern shows up everywhere. Whether it’s a product, post, email, or class, it either connects or it doesn’t.

It comes down to how quickly someone recognizes it’s for them.

Quick test. Which feels more personal?

“Couples Toys” versus “Intimacy Reboot: Connection builders for non-penetrative closeness”?

Whether it’s something you sell or something you teach, the latter doesn’t just describe. It pulls. It sparks curiosity and moves people forward. That’s how brands get picked.

The problem is that most pleasure-centric brands organize what they offer by what it is, not how people connect with it.

In an industry competing with big-box retail and a flood of AI content, personalization isn’t optional. It’s what turns a sale into a customer.

For pleasure product brands, it’s your lifeline!

The part most people miss:

Small businesses have the advantage.

You're not boxed in. You can move faster, and command your brand with honest relatability, while other brands default to generic. Don't waste that.

The other part most people miss: Everything you sell, offer, or teach must be positioned like it was created just for your customer. Singular.

"We sell products for everyone." Lmao. No. 

If you try to speak to everyone, you connect with no one.

This matters even more in the business of pleasure, where what we offer is deeply personal.

But let’s forget about what you sell for a sec. Focus on where your work meets your customer: products, content, advertising, everywhere.

* Product positioning: what it is for and who it’s for
* Merchandising / how you present offerings: how things are grouped and labeled
* Product naming & collections: the words you use to frame it
* Email marketing: subject lines, angles, segmentation
* Website navigation & product pages: how people find and understand things
* Content strategy: topics, hooks, series
* Education / curriculum: how you structure what you teach
* Offers & bundles: what you package together
* Pricing & value framing: what problem it solves at that price
* Sales conversations: how you talk about it in real time

Across all those touchpoints, many brands lose people when what they offer is clear to THEM, but not to their customer. Good luck selling product.

Over the last 20 years, I’ve watched way too many brilliant sexual wellness brands get lost in generic positioning.

I created this as a library of ready-to-use product positioning collections you can apply immediately to what you already sell, teach, or share. Use them as-is, adapt them, or pull inspiration here and there.

What’s included: 

• 100+ hyper-personalized product positioning collections across five core categories: Usual Suspects, Intention-Based, Gifts by Vibe, Kink & BDSM, and Bundle Builder
• Three holiday bonuses: Holiday Gift Guide and Spicy Holiday Wordplay

What this means: 

• Hours of research, brainstorming, and second-guessing: done. You have personalized, thoughtful names ready to use today.
• Effortlessly turn what you already sell into something customers can instantly recognize, connect with, and choose
• Instantly reframe your products, content, or education into clear, compelling positioning
• Differentiate yourself in the sexual wellness sea of generic, copycat shit

Clearly Magnetic: Product Positioning will turn the passive scroll to the end of the search. Once you see these, you can’t unsee them. Neither will your customers.

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Delivery: Instant PDF download. Download button will appear on the order confirmation page immediately after purchase. 

For internal use only. One license, one business. Not for resale or redistribution. Copyright 2026, 2027 Casey Murphy