Retailer Product Pairing Kit

Most retailers in 2025: "How can we compete with Amazon?!" 😖

This. This is how.

Is it the only way? No. Is it going to save adult & sexual wellness retail in 2025? I can only hope. (No.)

But it is a ripe opportunity worth tryin. I believe, with *everything I have,* that it will enhance your customer retention rate.

For the product-based business owner who has inventory to move but no time, brain power or bandwidth, the sexual wellness Product Pairing Toolkit by Pleasure Brand Lab does the heavy lifting for you.

It's marketing! It's merchandising! It's a retail-ready roadmap that can help your customers feel like your store was built just for them. My unsolicited & unfiltered hot take: in-store merchandising displays and e-commerce main menus are overdue for a damn glow-up. Here it is!

If you only take away one thing after reading this page, here it is: Making sure customers feel personally matched instead of pushed = priceless. 

Why it's worth having on hand:

Shows your audience that you understand their comfort level, and care about their budget and/or lifestyle. 

✅ Delivers an experience (and I cannot state this enough) that Amazon -- and 99% of your competitors -- do not offer. 

✅ Gives shoppers a clear path from “just browsing” to “this is exactly what I need”.

✅ Acts like a low-tech customer quiz for online retailers, giving tailored suggestions without you needing to build tech or set up funnels

✅ Turns simple products into themed experiences with more gifting, sharing and upselling potential.

✅ Helps your customers discover products and categories they probably wouldn't have searched for, or found, on their own.

✅ Gives shy or independent shoppers a “silent guide,” so they can find the right thing on their own without having to ask for help.

✅ Turns individual items into ready-made stories and gift ideas that are easier to say "yes" to.

✅ Makes upsells feel like thoughtful recommendations, not random add-ons.

For so many customers - especially those navigating life milestones like perimenopause, postpartum or just plain burnout, shopping for pleasure products is an opportunity to feel supported, understood, and reminded that their pleasure is important. It should feel like, “Damn, this store really sees me.” Make it fun for them!

I created these product collection names & subtitles from the ground up, using 20 years of hands-on sales, product development, marketing, and brand positioning experience across adult novelty e-commerce, manufacturing, and distribution - backed by trend forecasting and real insight into consumer behavior. Phew! That was a mouthful. :-D

• Pleasure product retailers who want an easy plug-in system for online product collections, bundled gift sets, product themes, or unique in-store displays
• Product makers and small brands who need sales copy and pairing ideas fast, without hiring a full marketing team
• Sex educators, coaches, and bloggers who want fresh, smart ways to connect products to real-life pleasure

This toolkit serves up ready-to-run ideas for merchandising, bundling, or storytelling across your brick-and-mortar or e-com retail storefront, your socials, and email inboxes. 

Whether you’re creating a holiday gift guide, showcasing product collections on social media, creating an email campaign, advertisement, or updating your website's main menu, these product pairing prompts will jumpstart your creativity, and save you hours of time!

• Create themed merchandising zones in-store to help customers find the perfect products that fit their recipient’s personality, interests, or experience level.
• Copy/paste themed product pairings into gift guides, shelf talkers, emails, social media posts, blog ideas, or promo bundles.
• Use the product collection name bank when your brain is fried and nothing creative has happened in hours.
• Pull quick ideas for signage, bundle names, or seasonal product roundups.
• Keep it open while merchandising to turn random inventory into sellable stories.
• Inspire social captions when you’re out of content but still want to sound clever.
• Build year-round collections from evergreen combos that practically upsell themselves.
• Generate ready-made gift sets, starter kits, or “date night” bundles on your website, so shoppers can add a whole experience to cart in one click.

You don't need to use them verbatim! If anything, you'll walk away with a head full of fresh ideas. And hopefully, you'll laugh a few times because I was entertained AF while I wrote these.

No matter what, I guarantee you won't approach your product merchandising the same ever again. 

📂 100+ Fun, Plug & Play Product Collection Ideas (8-Page PDF)

Over 100 ready-to-use clever, unique product collection names & subtitles. All you have to do is pick the specific products you want in the collections & you’re done. Perfect for brands with a lot of SKUs.

Product Collection Lists Included:

🎁 Quick Picks: Plug-and-play collections that practically wrap themselves

Examples: “Mildly Inappropriate - Flirty gifts that win Secret Santa every time,” “Vibe Checked - We see everything & we’d still choose these,” and “Elves GoneWild- Sexy gift sets & kits with zero chill.”

🎁 The Usual Suspects: Core product categories that always sell 

Examples: “Couples Toys - Shared sensations made easy,” “Lubes & Enhancers - The secret to smoother moves,” and “Sensual Massage - Tools that turn touch into ritual.”

🎁 Gifts by Intention: Shop by what it does (not who it’s for)

Examples: "Date Night Delights - Board games, books & activities to break the routine," "Sensory Play Tools - Temperature & texture for the senses," and "Oral Fixation- The supporting cast for standout cunnilingus.”

🎁 Gifts by Vibe: Intuitive, personality-based shopping categories

Examples: "The Romantic -Connection-based items for couples," "The Curious Couple - Gentle intro to shared exploration," and "The Jet Setter-Compact sex toys in disguise.”

🎁 Kink & BDSM: Collection ideas for all experience levels, from curious to confident

Examples: “Pretty in Pink - Feminization favorites,” “SoundOff - Advanced urethral play,” and “AftercareEssentials - Soft landings, always.”

Here's a snippet of the "Quick Picks" list:

Bonus Freebie PDFs:

• “Bundle Builder 365” - 20 evergreen, giftable product bundle ideas for any reason/season
  • Examples: “Nervous System Soother- For bodies that forgot how to relax,” and “Very Peri - Midlife intimacy reimagined.”

• Gift Guide Name Ideas - 20+ holiday-themed names for gift guides or content creation. Adaptable for your product gift guide, email newsletter, and social media.
  • Examples: "Naughty by Nature," "Give the Gift of O," and "Gifts That Beg to Be Opened.

• XXXMas Wordplay - 20+ cute, spicy, flirty algorithm-friendly holiday puns (for wherever you wanna stick ‘em (e-mail newsletter campaigns, social media slogans, website copy, etc.).
  • Examples: “These toys don't jingle, but they do buzz,” “Vibrators > Fruitcake,” and “All we want for XXXmas is... this ____ [product].”

The digital PDF download is instantly accessible after you complete your purchase. Click the “Download Now” button that appears on the order confirmation page to access your file. You get one download, so make sure to snag it right away.

For your brand’s internal use only. Do not resell, redistribute, or share as a standalone download. You’re welcome to use the copy ideas anywhere in your business, but don’t sell, share, or redistribute my intellectual property as your own.