The Eggplant #1: Meta Advertising & Sexual Wellness

Greetings, and welcome to the first installment of The Eggplant - your premiere source for satirical groundbreaking news in the sex toy industry. 

The Eggplant series has been largely inspired by ongoing hot industry takes, as well as "closed-door conversations" that I've found both frustrating and comical throughout my 19-year career in sexual wellness B2B. 

Presenting Headline, April 1, 2024

"Intimate Wellness Brand Clinches Coveted Meta Ad Approval, Clams Up on Strategy to Maintain Unfair Advantage"

Most sexual wellness brands who advertise on Meta typically keep the secret sauce tight-lipped. Either way, what worked for one company doesn't guarantee that it will work for another.

As of now, there is no black and white answer as to why Company A can advertise their vibrator, and you can't.

The bottom line: due to advertising restrictions and content censorship, social media marketing for sexual wellness brands is just not serving results. It's time to re-focus mental energy, creativity, and business resources towards marketing that actually moves the needle.