Wholesale Positioning Intensive
Get Your Brand Ready for Buyers
Getting into wholesale takes more than having a good product. Buyers need to understand what you're selling, who it's for, why it belongs in their assortment, and how to sell it to their customers.
I review your brand from the buyer's side of the table, then work with you to strengthen your B2B positioning and the materials supporting it. Depending on what you already have, that can include your wholesale catalog, product descriptions, pricing and margins, sales sheets, retailer-facing messaging, buyer outreach, and other sales assets.
The goal: give you a stronger wholesale story and the tools to present your brand to retailers with a clear reason to buy.
Format: 90-Minute Strategy Intensive + Sales Asset Review
MORE INFO BELOW
Intensive Details
What does the Wholesale Positioning Intensive include?
We’ll review your brand from a wholesale buyer’s perspective, identify gaps in your B2B positioning, and determine which sales materials need to be created or improved. Depending on what you already have, this can include your wholesale catalog, product descriptions, pricing and margins, sales sheets, retailer-facing messaging, buyer outreach, and other sales assets.
What will we work on during the intensive?
We’ll focus on the areas creating the biggest gap between your brand and wholesale buyers. That may include your B2B positioning, wholesale catalog, pricing and margins, product descriptions, sales sheets, retailer messaging, buyer outreach, or how you’re presenting the brand to retailers.
The session is tailored to what your brand already has and what needs the most attention.
What will I leave with?
You’ll leave with clearer B2B positioning, specific recommendations for strengthening your wholesale presentation, and a prioritized plan for what to change, create, or refine.
Depending on your brand’s needs, we’ll also identify the sales assets that will make it easier to approach buyers and give retailers a clear reason to carry your products.
Is the Wholesale Positioning Intensive right for me?
This intensive is for sexual wellness product brands that are preparing to enter wholesale, already approaching retailers without getting traction, or know their buyer-facing materials and positioning need work.
You should already have a product or product line. If you’re still trying to understand how the sexual wellness industry works or whether wholesale makes sense for your business, start with the Industry Fast Track.