Trade Show Tips for New Brands

For most sexual wellness product brands, the industry learning curve takes years to decode. When it comes to trade shows, showing up prepared is your best strategy. For the last 20 years, I've worked every side of the trade show floor as...

• A trade show organizer (XBIZ)
• An exhibiting product manufacturer for first-time and veteran brands (Stockroom, Spartacus, Wet For Her, Rock Candy Toys, CB-X Chastity)
• A distributor sales rep (SexToyClub, Honey's Place)
  
• A freelance writer/consultant
• A buyer for my retail store

In this (off-the-cuff & unedited) video, I share three tips for sexual wellness product brands new to exhibiting: how to show up prepared, make an impression on buyers, and keep the conversation going after the show ends.